BI Strategy

24 May, 2013

Big Data: The Marketer’s (Potential) Goldmine

Most marketing organizations have now implemented some form of customer relationship management (CRM) systems, but most of these programs have been poorly executed.  Storing huge amounts of consumer data may seem appealing, but how exactly can marketing teams use this data to the company’s advantage…

Publication: Infochimps

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24 May, 2013

Six Key Components Of Analytics-Based Performance Management

As companies face a thinning margin for decision error, the ability to use business analytics effectively—everything from correlation, segmentation, clustering, regression analysis, as well as forecasting and predicting outcomes—is becoming mission-critical…

Publication: Journal of Accountancy

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23 May, 2013

Analytics Is Not A Strategy

The tools of analytics have advanced significantly since Michael Lewis’ book, yet the “moneyball” strategy is unchanged.

Analytics involves the tools of data gathering, data management, statistical analysis, data visualization and information systems to deliver better information, more efficiently, to decision makers within an organization…

Publication: All Things D

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23 May, 2013

Advertisers’ Use Of Big Data Requires Critical Game Plan

In the dynamic world of digital and traditional advertising, channel proliferation and social media, any improvement in measuring and refining performance will have an immediate impact on the bottom line and the brand…

Publication: Financial Post

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23 May, 2013

Wal-Mart Puts Its Faith In Big Data For Mobile Strategy

Wal-Mart wants to tell you what to buy on your mobile device and it’s using its massive collection of data to make it a reality…

Publication: CNBC

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21 May, 2013

There’s Data In That Toothbrush (And Lots Of Other Products, Too)

Imagine for a second that you could interview a product. How often is it being used? For how long? And where in the house does it live?

Sounds crazy, but it’s increasingly probable as marketers mine for data beyond the usual places — web browsers, loyalty programs and smartphones — and…

Publication: Ad Age

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21 May, 2013

5 Keys To Getting Big Data Under Control

Agencies will face a lot of challenges with forthcoming big data projects, but one of them will not be generating enough data. In fact, consulting firm Gartner Inc. recently reported that enterprise data growth rates now average 40 percent to 60 percent annually.

At the Commerce Department — parent agency for…

Publication: GCN

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21 May, 2013

Does Big Data Mean The End Of Intuition? No Way

Marketers need intuition more than ever before. The masses of data that they can analyze, and the tools available, can certainly find interesting patterns on their own, but that is just one ingredient in the value creation recipe…

Publication: LinkedIn

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21 May, 2013

3 Ways Your Content Marketing Strategy Can Use Big Data

Big Data is the massive amounts of data that are being created every minute. Before considering how Big Data can help your content marketing strategy, it is important to first understand what problems you are trying to solve…

Publication: Content Marketing Institute

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