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Customer Data Integration and Application Vendors: Don’t Paint Yourself into a Corner

by Anurag Wadehra (Continued from Page 1)

An alternate approach is to develop a CDI solution supporting a neutral, template-driven data model that does not lock an enterprise into a vendor-specific schema or model. Instead, with easy-to-use design-time tools to create a data model, such a solution can conform to the specific sources that need to be integrated in the data hub. Ideally, such an approach can also offer a set of industry-specific data model templates that may be used as a starting point by organizations. This approach offers organizations many options to define a data model for their customer hub, including:

Use the pre-existing data model of a legacy hub
Build a data model from scratch
Incorporate and modify an industry-standard model
Select and modify one of generalized data model templates

In all four cases, the data model can be readily extended to incorporate any changes in the data sources or the addition of new data sources at any point without requiring coding.

Table 1

Other Articles by this Author

Poor Data Governance: Why Customer Data Integration (CDI) Projects Fail Part III

Why Customer Data Integration (CDI) Projects Fail - Data Model Inflexibility

Why Customer Data Integration (CDI) Projects Fail - Scalability

Customer Data Integration : Why All Implementation Styles Are NOT Created Equal

Customer Data Integration and Application Vendors: Don’t Paint Yourself into a Corner

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