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Poor Data Governance: Why Customer Data Integration (CDI) Projects Fail Part III
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This white paper outlines the issues faced by BI operational staff in maintaining high quality of
BI information, and discusses technologies that have the potential to dramatically raise the
reliability and quality of BI information, improve how BI teams use their time and resources
to deliver rapid ROI and free resources to focus on answering business questions based on
reliable and meaningful data.
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Consequently, an adaptive master data solution must capture and manage these changing business conditions without the IT team having to custom code these rules each time change is desired. In addition, all the business rules for data consolidation, change detection, and write backs must be easily configured and modified rapidly, without additional programming, to reflect specific business conditions and the associated data needs. This results in a solution that can be governed as business changes occur during the normal course of operation, without compromising the data integrity across multiple source systems.
In summary, data must be the central focus of any CDI project, and data reliability, stewardship and governance regime must never be an after-thought of a comprehensive CDI solution. Enterprises must closely review the details of a vendor’s offering in this area to reduce their risk of project failure and the total cost of CDI implementation. About the AuthorAnurag Wadehra is the Vice President of Marketing at Siperian Inc. a leading customer data integration solution provider. The Siperian solution creates the most trustworthy and manageable customer master reference store possible from widely disparate internal and external data sources. It is the foundation for delivering accurate, relevant and actionable 360º customer views. Siperian’s highly manageable and extensible solution enables enterprises to cost-effectively provide trustworthy customer master data to any system or business user, resulting in more efficient and profitable customer relationships, reduced customer data operations costs and increased accuracy of regulatory compliance. Anurag can be contacted at .
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