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Data Quality as a Boardroom Issue
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This white paper outlines the issues faced by BI operational staff in maintaining high quality of
BI information, and discusses technologies that have the potential to dramatically raise the
reliability and quality of BI information, improve how BI teams use their time and resources
to deliver rapid ROI and free resources to focus on answering business questions based on
reliable and meaningful data.
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Faulty data can undermine an organization’s competitive position in this type of marketplace. The power of data to deepen relationships within a given market is proven, but it takes on new meaning in unchartered waters. Companies may only get one chance to broach new customers and therefore it is vitally important that their data is customized culturally with information working for them not against. Otherwise organizations will run the risk of alienating potential customers indefinitely.
Conclusion
Running a successful business is an ongoing improvement cycle, refining procedures and processes time and time again. By ensuring that accurate, reliable information is in place, organizations are empowered to take advantage of tangible business opportunities on a daily basis.
Data quality extends far beyond the IT level, beyond database duplicates and beyond name and address matching. Many organizations want to relegate the issues and problems around data quality to their IT staff, but must realize that data is a corporate asset, not an IT asset. Without enterprise wide data quality, organizations are poised to loose revenue and miss major opportunities for cost savings. Try explaining that one to the board. About the AuthorLen Dubois is the Vice President of Marketing for the Trillium Software division of Harte-Hanks LLC. He has been with Harte-Hanks for 7 years and has over 12 years experience selling and marketing high-tech solutions. Len is responsible for the development and execution of worldwide marketing initiatives for Trillium Software and has created the Trillium Software System® brand that has been recognized as one of the top software solutions in the data warehouse industry.
Prior to coming to Harte-Hanks, Len was a Marketing Manager for Epsilon Data Management Inc. Len has spoken at Data Quality conferences in the U.S. and the UK. In addition, he has authored published articles on Data Quality and CRM. Len can be contacted at .
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