MicroStrategy today announced that Hard Rock International, one of the most globally recognized music, entertainment, and dining brands, has chosen the MicroStrategy Business Intelligence Platform™ for reporting and analysis of key performance metrics throughout company-owned cafe locations.

MicroStrategy’s software will provide Hard Rock’s management staff with comprehensive, operational information. Hard Rock will use this information in its efforts to increase the profitability of each cafe location and region.

“We selected MicroStrategy because we need a scalable platform with an easy-to-use Web interface that provides a single source for mission-critical reporting and analysis,” said Kelly Maddern, Hard Rock International’s Senior Director of IT. “MicroStrategy allows us to extend valuable insight to users in the cafes and corporate departments through content-rich, user-friendly reports that empower them to make more strategic and proactive decisions. This will allow us to better assess performance and enhance operational efficiencies.”

“With MicroStrategy, Hard Rock can view key performance indicators via the Web,” said MicroStrategy’s COO Sanju Bansal. “Leading companies across the globe are choosing MicroStrategy’s industrial-strength platform to gain visibility into their operations and to help make important revenue-generating decisions.”