MicroStrategy today announced that ZipRealty has selected MicroStrategy to provide improved sales reporting and enhanced analysis of marketing programs. ZipRealty is a national, full-service residential real estate brokerage that empowers consumers with leading edge, easy-to-use technology.

A new MicroStrategy customer, ZipRealty plans to use MicroStrategy’s business intelligence software to gain deeper insights into sales productivity, customer buying patterns, and housing market trends. ZipRealty corporate personnel also plan to use MicroStrategy to analyze the effectiveness of marketing programs and to make data-driven decisions on future marketing campaigns. MicroStrategy was selected by ZipRealty for its user-friendly reporting features and its dynamic metadata architecture that automatically updates reports across the company.

“We believe MicroStrategy will provide us with valuable insights into our sales and marketing performance that will help us to make better business decisions for the company and for our clients,” said Salvatore Scalisi, ZipRealty’s Director of Data Administration. “After evaluating many other leading business intelligence products, we believe that MicroStrategy, with its integrated platform, will provide seamless reporting, analytical, and monitoring capabilities for our current and future business intelligence initiatives.”

“MicroStrategy is pleased to count ZipRealty as a new MicroStrategy customer,” said MicroStrategy COO, Sanju Bansal. “Our platform delivers content-rich reports and analyses that are highly useful tools for companies, like ZipRealty, that are seeking to identify key trends and opportunities to enhance their business performance.”