MicroStrategy today announced that Quixtar, a subsidiary of Alticor, Inc., has selected MicroStrategy for enhanced enterprise-wide reporting and analysis capabilities. Quixtar is a top retailer in the online Health and Beauty category.

Quixtar developed an easy-to-use business intelligence application to support growing requests for data from business users across the organization. With MicroStrategy’s intuitive reporting features and flexible security models, Quixtar was able to meet the individual reporting and analysis requirements of its diverse user population. Quixtar’s BI application offers a customizable user experience, enabling managers to view executive summary reports, marketing personnel to analyze sales promotions and customer demographics, and financial analysts to analyze product sales and invoices. The flexible BI application has reduced demand for IT support and increased efficiencies in many areas of the company.

“MicroStrategy’s robust architecture and flexible platform enabled us to combine the right data level access with the right functionality to create a positive user experience,” said Mark Wetters, Senior Business Intelligence Analyst of Quixtar. “It was exciting to see the success of our employees as they are now empowered to report on and analyze the data they need to improve decision making and business performance.”

“Our retail customers continue to enjoy success with MicroStrategy-based applications,” said Sanju Bansal, MicroStrategy’s COO. “MicroStrategy’s integrated BI platform seamlessly delivers user-friendly reports, scorecards, and dashboards that are valuable tools for identifying key trends and making analytically-based business decisions. We are pleased to support Quixtar and their enterprise-wide business intelligence application.”